Hi. I like words.
I’m the kind of person who has a favourite word because it sounds good, like gnarled or footsicle or bod bod.
But I’m not precious about it. Sometimes 50% off is the headline that sells the most tuna tins.
Got a creative hole that needs fixing? I’ll find the words.
Work
One Page Pitch
Concepting
Australia Post
Brand | Retail | Copywriting
Medibank
Retail | Copywriting
Concepting
Christmas Card
Young Lions
Concepting
Punt Hill Community Garden
Branding
Australia Post
Retail | Copywriting
AWARD School
Concepting
The rundown
I’ve written tiny display ads and strategy to launch new products.
I’ve rolled out other agencies’ brand guidelines and helped to develop a unique TOV for an AI-generated chatbot.
I’ve worked with insights, animation, design and development teams on social, SEO, OOH, eDMs, DMs, brochures and radio for brand and retail.
And when they create new acronyms, I’ll add those to the list.
Experience
Big Red
2023-2025
Copywriter
I’ve crafted creative concepting and copywriting for brand and retail campaigns, both individually and as part of creative teams. I’ve created work that’s fit-for-channel across digital, broadcast and print. I’ve presented hundreds of times, internally and externally. And above all, I’ve delivered high-quality work to deadline.
Big Red
2022-2023
Hybrid Account Executive/Copywriter
In 2022, I finished AWARD School. But my Creative Writing degree didn’t prepare me for a world of CTAs and OTVs. So I got my first agency job. I managed accounts responsibilities, like team resourcing, finance and client relationships. I worked with an art director on concepting and copywriting for digital-led campaigns. Following a Distinction at AdSchool Australia’s Copywriting course, I officially graduated to full-time copywriter.
Big Picture Group
2022
Junior Copywriter
I assisted with a short-term project generating product descriptions and website copy for an Australian homewares brand. Is there a difference between eggshell and ivory? 100%.
Romano Beck
2022
PR Internship
Using marketing metrics like Isentia, Launchmetrics and Meta, I compiled campaign and influencer reports for fashion, health+wellness and food content creators. I wrote media releases for agency events. And I sourced locations and props for major calendar photoshoots like the Australian Open and the Spring Racing Carnival.
Native Plant Project
2022
Marketing Internship
I assessed the marketing strategy of a nursery on the Mornington Peninsula in a business-first using customer feedback, competitor research, Google + Meta Analytics. I wrote up these findings and my subsequent strategic recommendations in a 100-page report. I re-wrote website copy and blog posts to better target their customer demographic. And I learnt a lot about native seedlings.
Copywriting
Brand + TOV
Art direction
Data-driven strategy
Client presentations
Skillset
Figma
Project management
ChatGPT + MidJourney
Microsoft Office Suite
Vegetable gardening
Australia Post
Renault
Optus
AGL
Medibank
Clients
Youi
Taubmans
Afterpay
Coles Group & Myer Gift Card
Virgin Australia
Thank you
I’m a keen bean. Let’s chat.