Agency: Big Red
Year: 2025

Anything could happen when you’re on holidays. A seagull could steal your wallet. A suitcase could end up in the ocean.

150,000+ Australians head overseas for Euro summer every year. Australia Post’s international travel insurance helps give them peace of mind. Legally, we couldn’t show anything too scary. So we offset the direct messaging of a hard-core retail campaign with a cute mascot.

We needed to keep to a strict budget, so we evoked iconic European destinations by combining AI-generated backgrounds with an in-studio shoot. Best of all, we collaborated with animation studio Cadre Pictures to bring the 2D koala to life.