Agency: Big Red
Year: 2024

There’s nothing worse than not receiving a reply to your Santa letter.

But too many illegible return addresses were going into street posting boxes. To make sure Santa’s replies made it back safely, Australia Post encouraged kids to hand-deliver their letters at the Post Office counter. Pip the Koala would take their message to the North Pole and whiz right back with St Nick’s reply.

As well as promoting Australia Post’s popular campaign, I also had the opportunity to put on my red hat and write the special message from Santa himself.