Hospital Cover

Agency: Big Red
Year: 2023-2024

“Your hospital is out of contract.” It’s not the news anyone wants to hear, especially if you’ve booked in for a life-changing treatment.

Unfortunately, sometimes, it does happen.

Medibank needed a new eDM template that communicated changes to members’ hospital cover. From this base template, they would amend hundreds of personalised details using variable fields.

Health insurance is pretty dry. And it can be scary. So our job was to be as clear and caring as possible.

Email from Medibank about a change in hospital agreement with St Vincent's, detailing how it affects treatment costs and providing support options.

“Ending”? Scary. “Changing”? Slightly less bad.

No one wants to wade through long emails. We kept it as short and sweet as legally possible.

Red is Medibank’s core brand colour. But too much red can feel alarming, so we offset it with soft pastels.

People hate the idea of their health insurance costs going up. So we put this info near the start.

Hospital Cover

Medibank advertisement featuring a woman and a child, promoting health services with the slogan "Your body works around the clock. So does our care." Includes contact information and testimonials from participants.

Agency: Big Red
Year: 2023

The cost of living was going up. Australians were considering what they could cut from their budgets.

Medibank needed to keep older members at risk of dropping their health insurance, so we sent a reminder about the complementary services included in their cover.

Hospital Cover

A social media post on a smartphone screen from Medibank with a red background. The text reads, "Taking care of Australians is in our DNA." Below, it mentions, "We know what better health means for Australians. That's because we've had 45 years of practice." There's a stylized DNA strand graphic and the words "medibank Live Better." At the bottom, it highlights "Canstar winner 15 years in a row."

Agency: Big Red
Year: 2023

The 2022 cyber attacks really damaged Medibank’s reputation. They turned off all advertising for a few months.

When Medibank came back online, they wanted to rebuild trust in their identity as a heritage provider. So we returned to irrefutable facts like their 15 Canstar Awards and 45 years’ of experience.